A selection of some of our favorite products have just launched at Green Soul Cosmetics, a boutique born on Lake Garda in Salo which has now become the destination for Green Beauty. In celebration of our arrival, here's a short Q&A with the forward-thinking founder of this brand, Antonio Sottosanti.
Why and when did you start Green Soul Cosmetics?
Green Soul Cosmetics was born on Lake Garda in Salo as a boutique specializing in the retail of the best natural and organic products.
We are always on the look for new niche organic and natural brands, that fulfill strict guidelines on the selection of ingredients and their processing. That is why we are crystal clear about this, by describing each product in detail, from its ingredients list (INCI) to the proportion of organic substances of which it is composed. All brands in our store are completely Cruelty-Free and environmentally friendly.
What have your biggest challenges been?
As one of the first niche beauty shops in the Italian market, we have designed a powerful e-commerce platform. The biggest challenge was to penetrate into the Italian market with a new concept.
What do you look for when selecting a skincare brand?
We select only the best and we are strict when selecting ingredients. Sustainable packaging and performance are also important. We believe in the power of nature!
Why did you choose Irene Forte Skincare?
We absolutely love the brand philosophy, the ingredients and it's also all made in Italy. The plants, colors and scents of Sicily are present in every product.
What's the one beauty product you can't live without?
I can't live without my face cleanser. For me, it's all about trying new things, something I hadn't tried before but I am now is the Irene Forte Almond Cleansing Milk, I love the texture and the amazing smell!
What do you think the future of skincare looks like?
Impossible to see what the future is, but I believe in increasingly sustainable cosmetic that respects Mother Earth and our skin. We are all connected!
What do you have in store for 2021?
To offer more and more to our customers but we can’t reveal our super news yet. :)
What advice would you give to your younger self?
When you can tap into adrenaline, focus, energy, and positive aggression, you're on the path to success.