IN CONVERSATION WITH TINA TZSCHOPPE – THALER-BEAUTIFUL THINGS
Tina oversees marketing and digital for Thaler-Beautiful Things, the iconic, family-run beauty store in Bolazno, Italy.
CAN YOU TELL US ABOUT THALER-BEAUTIFUL THINGS?
Thaler is a true institution in Bolzano. It was the first perfumery to introduce niche fragrances to the Italian market, becoming the place to shop for perfume lovers. Fourth-generation family owners Christian and Flora Kaspareth have transformed the historic space into a beautiful beauty concept store that stimulates the senses, and spans across a number of floors, as well as housed a lounge bar and restaurant.
HOW DO YOU CHOOSE THE BRANDS IN STORE?
Thaler is a space that celebrates sophisticated taste. We select brands that have a unique story, are luxurious, stylish, and sustainable. Above all, we look for brands that make us dream and inspire our team.
WHY DID YOU CHOOSE IRENE FORTE SKINCARE?
In the beauty sector, emotions are what motivate customers to buy. With this in mind, we select brands that stimulate these emotions, offering something special to our customers. Irene Forte Skincare does just that.
WHAT ARE YOU MOST EXCITED FOR IN 2023?
We will develop our e-commerce platform, which is becoming a very important sales channel for us. We will also be making some adjustments to our assortment.
WHAT ADVICE WOULD YOU GIVE YOUR YOUNGER SELF?
- Be present in the workplace with your head and with your mind.
- Be aware.
- Be careful.