MEET IRENE FORTE

“After nearly a decade at Rocco Forte Hotels, overseeing spa and wellness, I recognized an opportunity to elevate natural skincare through scientific insight. My vision was to create a brand deeply rooted in science, while being environmentally conscious. With my Italian roots and family's organic farm in Sicily as the foundation, I partnered with Dr. Francesca Ferri, a pioneer in natural cosmetics with over 40 years of experience. Together, we developed formulations luxuriously crafted in Italy. These certified vegan products are clinically proven and certified for sensitive skin.”

 - Irene Forte

IRENE'S ROOTS

After graduating from Oxford University, Irene began her career at Rocco Forte Hotels, the prestigious European five-star hotel chain founded by her father. Initially working in HR, Irene’s entrepreneurial spirit soon emerged, and she secured £250k in government funding to develop the groundbreaking “Map My Future” app. This innovative app revolutionized career development in the hospitality industry. Irene then took on a pivotal role overseeing the group’s wellness and spa offerings, eventually becoming the youngest board member of the Global Wellness Summit.

Driven by her passion for wellness, Irene recognized a growing demand for clean, natural skincare that truly worked. She saw the potential for combining natural ingredients with scientific innovation to achieve exceptional results. Her commitment to sustainability and luxury led to the creation of Irene Forte Skincare, where she draws on her deep understanding of both high-end products and the importance of creating formulas that not only deliver visible results but also smell and feel luxurious.