THE BEAUTY OF SCIENTIFIC CRAFTSMANSHIP
Farm-to-Lab innovation blending 40 years of research, nature’s finest botanicals, and Italian craftsmanship for luxurious results
Myoxinol™-Powered Heroes: Clinically Proven to Smooth Wrinkles

MYOXINOL™ – NATURE’S B-TOX
From Hibiscus Seeds, Myoxinol™ is a neuropeptide that helps naturally relax facial muscles to smooths wrinkles, offering an alternative to traditional neurotoxins. It also provides antioxidant benefits to help prevent biological aging. Find Myoxinol™ in our Hibiscus Serum, Prickly Pear Face Cream, and Hibiscus Night Cream.
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40 YEARS OF GROUNDBREAKING RESEARCH
Dr. Francesca Ferri’s groundbreaking discoveries in the medical benefits of plant extracts are the driving force behind our clinically proven formulas. From farm-to-lab, our products are highly effective and certified safe for the most sensitive skin.
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100% CRAFTED IN ITALY
From Verdura's organic farm in Sicily, where our finest ingredients are grown, to the hands of local artisans who meticulously craft the packaging, our farm-to-lab products are 100% made in Italy.


MEET OUR FOUNDER, IRENE FORTE
After nearly a decade working at her family’s five-star hotel chain, Rocco Forte Hotels, overseeing spa and wellness, Irene recognised an opportunity to elevate natural skincare through scientific insight. Drawing on her Italian roots and family farm in Sicily, she founded this luxury Mediterranean brand that uses high-tech science to harness the best of nature, while staying true to her sustainability values.
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SUSTAINABLE BEAUTY
Sustainability, and a deep respect for the power of nature, lies at the heart of everything we do.
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BORN OUT OF 5-STAR SPAS
Originally designed for advanced facials and body treatments performed by expert therapists for the most discerning clientele at luxury spas, all of our professional-grade products seamlessly fuse the regenerative power of nature and science, combined with delicate, allergen-screened fragrances, to offer the ultimate indulgent experience.
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