Who is Irene Forte?
Irene Forte Skincare is founded by Irene Forte, beauty entrepreneur and wellness director of the Rocco Forte Hotels group.
Whilst she’s renowned throughout the industry for her innovative take on beauty and wellbeing, it’s her deep Italian roots and passion for Sicily coupled with her commitment to sharing her sustainable health mantra that led to the creation of her eponymous line.
Irene and Sicily
Irene’s family originates from Italy and it has been a home-from-home since early childhood.
She first stepped foot in Sicily in 2003 to explore the area that later became Verdura Resort, home of the organic farm from which our ingredients are sourced. When it opened in 2009, Irene devoted a year to working there, during which she fell in love with the people, the culture, the food and the breath-taking nature of the island.
A Moment of Clarity
As she learned more and developed her understanding of skin health and overall wellness, Irene realised that Sicily’s rich organic ingredients and the bountiful produce of Verdura’s organic farm made the perfect base for a skincare line with health and longevity at its heart.
Inspired by Sicily’s authenticity and beautiful nature, she knew she wanted to create nutrient-rich skincare that was sustainable in its entire life cycle. She was also influenced by Sicilian handicrafts, wanting to ensure that her products were hand-manufactured with care and that her treatments focused on the power of touch.
The Perfect Skincare Partnerships
Italian skincare labs are widely considered to be some of the best in the world and to ensure the products met her unequivocal standards for quality and efficacy, Irene took the decision to work side-by-side with the highly regarded pharmacologist Doctor Francesca Ferri of EffegiLab.
Together with her team of biologists and dermatologists in Trento, Italy, they used the culmination of 35 years of research over three years to develop a line that distils the sun-soaked richness of everything Sicily has to offer, into a highly effective skincare range based on the principles of the Mediterranean diet; proven to be one of the healthiest for the skin, body and mind.
As wellness director, Irene also tried and tested the products with spa professionals at Rocco Forte Hotels for a number of years before launching. As a result, the products are Spa Grade, delivering professional levels of potency.
As an Italian who grew up in the UK, I’ve always wanted to create something that connected me to my roots. Having spent time in Sicily, I’m also fortunate to have experienced the benefits of the finest Sicilian ingredients firsthand. I’m delighted to be able to bring all that goodness, and the ‘Made in Italy’ skincare stamp, to a wider audience via Irene Forte Skincare.
My partnership with Doctor Ferri has allowed me to do that from the vantage point of real scientific efficacy, with a wealth of research backing up the ideals I held in mind whilst developing the range. My role at Rocco Forte Hotels has also allowed me to create products with professional levels of potency.
With the brand, I’m sharing my holistic approach to wellbeing and the opportunity to nurture yourself from the outside in, with scientifically proven, Spa Grade, nutrient-rich, natural skincare that works.
I’d love to hear your thoughts and feedback on our instagram community @ireneforteskincare
FOLLOW IRENE AND LEARN MORE ABOUT THE SICILIAN WAY IN HER BLOG.