Irene Forte Skincare is founded by Irene Forte, beauty entrepreneur and wellness director of the Rocco Forte Hotels group. Passionate about wellness and leading a healthy lifestyle, Irene is a fresh voice in the wellness and spa industry.
Her family originates from Italy and she has spent a lot of time there since a very young age. She first stepped foot in Sicily in 2003 to visit the site that would soon become Rocco Forte’s Verdura Resort. Six years later, the resort opened its doors and Irene spent almost a year working there. She fell in love with the people, the culture, the food and the breath-taking nature of the island.
Irene realised that Sicily’s rich ingredients and the bounty of Verdura’s organic farm made for the perfect base for a skincare line. Inspired by Sicily’s authenticity and beautiful nature, she knew she wanted to create a nutritious skincare line that was sustainable in its entire life cycle. She was also influenced by Sicilian handicrafts, wanting to ensure that her products were hand-manufactured and that her treatments focussed on the power of touch.
Irene has worked closely with Dr Francesca Ferri of EffegiLab and her team of biologists and dermatologists in Trento, Italy. After three years in development, she has launched a range of highly advanced formulas, using the finest Mediterranean and organic ingredients.