Hibiscus Serum
With Myoxinol™
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Drawing its power from our breakthrough anti-aging ingredient Myoxinol™, a neuropeptide extracted from Hibiscus Seeds, this multifaceted facial serum is clinically proven to visibly smooth wrinkles, including deep forehead lines, providing a natural alternative to traditional injectables.
Myoxinol™ works by gently relaxing muscle contractions, addressing both mechanical and biological aging. It works together with Green Pea Polypeptides to support collagen and elastin synthesis, while a novel Tetrapeptide further enhances firmness and elasticity. Infused with Multi-Molecular Hyaluronic Acid to deeply hydrate and plump, plus an omega-rich Olive Oil and Tetra-Ceramide Complex, this serum nourishes and protects the skin’s natural moisture barrier.
Suitable for all skin types, particularly mature, dry or dehydrated, and dermatologically proven safe for sensitive skin.
PRODUCT BENEFITS
REDUCES WRINKLES
Clinically proven visible wrinkle reduction thanks to neuropeptide Myoxinol™.
INCREASES ELASTICITY
Green Pea Polypeptides and Tetrapeptide proven to boost skin firmness and elasticity.
HYDRATES
Multi-Molecular Hyaluronic Acid boosts skin hydration.
PROTECTS
Tetra-Ceramide Complex proven to restore the skin’s protective barrier.
Our Cult Serum
PERFORMANCE PROVEN IN CLINICAL TRIALS
PROVEN TO REDUCE DEEP WRINKLES
Our breakthrough Myoxinol™ regime (Hibiscus Serum, Prickly Pear Face Cream and Hibiscus Night Cream) has been shown to deliver noticeable forehead wrinkle reduction that gets more and more obvious the longer the regime is used*.
PROVEN ANTIOXIDANT
The Hibiscus Serum is proven to fight free radicals in laboratory trials.
PROVEN FOR SENSITIVE SKIN
This serum has been successfully tested on sensitive skin in a 96-hour occluded patch test. As a consequence it has been clinically approved for sensitive skin**.
*Independent clinical trials undertaken on 20 participants aged between 35-65.
**Independent dermatological tests undertaken on 25 participants with sensitive skin.
Myoxinol™
A neuropeptide derived from Hibiscus Seeds that targets mechanical wrinkle-formation providing a natural alternative to injectable treatments, as well as targeting biological signs of aging.
Green Pea Polypeptides
Active polypeptides that work to improve skin firmness and elasticity. They are proven to increase Collagen and Elastin synthesis, as well as improve and maintain surface hydration.
Tetrapeptide
A unique protein building block that provides targeted action on the dermal structure by stimulating the synthesis of Collagen and Lumican. It’s proven to increase skin firmness, creating a volumizing and 3D effect.
Multi-Molecular Hyaluronic Acid
A low molecular weight polymer that provides below the surface skin hydration, combined with a high molecular weight polymer that immediately hydrates the surface layers of the skin, protects the barrier and prevents moisture loss.
Tetra-Ceramide Complex
A concentrated mix of four different Ceramides that work to replenish the skin’s natural Ceramides. They restore the skin’s protective barrier, locking in moisture which results in more supple-looking skin and less visible wrinkles.
Pro-Ceramide
A pre-cursor for Ceramides, which contains skin-identical lipids that coordinate with the Tetra-Ceramide Complex to restore the protective barrier of the skin.
Rose Water
An antioxidant that helps to protect the skin from free radicals and has astringent qualities. It also has soothing properties.
Witch Hazel Water
An antioxidant rich in Oligomeric Tannins, which protect the skin from free radicals. It also has purifying, balancing and soothing qualities.
Olive Oil
A fatty acid which improves skin hydration. It also contains high levels of antioxidants, such as Vitamin E and polyphenols, which help to protect the skin against free radicals and promote cellular renewal.
Full Ingredients
Aqua (Water), Rosa Centifolia Flower Water, Hamamelis Virginiana Leaf (Witch Hazel) Water, Sodium Hyaluronate, Olea Europaea (Olive) Fruit Oil*, Hydrolyzed Hibiscus Esculentus Extract, Hydrolyzed Hyaluronic Acid, Pisum Sativum (Pea) Extract, Acetyl Tetrapeptide-9, Phytosphingosine, Ceramide NP, Glycerin, Ceramide AP, Sodium Lauroyl Lactylate, Xanthan Gum, Ceramide EOP, Tropolone, Caprylyl Glycol, Cholesterol, Dextrin, Carbomer, 1,2-Hexanediol, Hydroxyacetophenone, Parfum (Fragrance)**.
*Organic ingredients.
**Allergen-screened fragrance.Free From
The Hibiscus Serum is free from parabens, artificial preservatives, phthalates, silicones, SLS, SLES, mineral oils, TEA, DEA, artificial colors, harsh fragrances, essential oils, animal-derived ingredients, palm oil and unsustainably sourced palm oil derivatives.
Our Ingredients
We focus on locally sourced Mediterranean ingredients, many of which come from our Organic Farm in Sicily. Each ingredient must smell and feel amazing but more importantly have clear benefits in use, without any compromise in skin kindness.
THE MYOXINOL™ EFFECT
See visible wrinkle reduction from our breakthrough Myoxinol™ regime. Alongside each other in clinical trials, the Hibiscus Serum, Prickly Pear Face Cream and Hibiscus Night Cream deliver visible wrinkle reduction that gets more and more noticeable the longer the products are used.
Myoxinol™ not only relaxes muscle contractions but also offers antioxidant protection, helping to delay mechanical and biological aging, an advantage over traditional neurotoxins.
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