We use the insight of Dr. Ferri and her team at EffegiLab in Trento to move beyond naïve natural formulations. They have used their 35 years of skincare research and development to create natural formulations that are exceptionally skin kind and combine outstanding fragrance and feel with low allergenic potential and proven effectiveness.


We are passionate about provenance. Each product in the line is created with ingredients grown on the organic farm at Verdura Resort in Sicily.

We take ingredients like organic olive oil, floral hibiscus, fragrant lavender and herbal rosemary and blend them with icy fresh mineral water from Sicily’s mountainous Madonie Regional Natural Park.

This allows us to achieve control on provenance and quality, and makes it possible to diffuse the essence of Mediterranean wellness into every bottle.

The Mediterranean Diet For Your Skin 

The Mediterranean diet is widely considered to be the cleanest, healthiest and most balanced in the world, and is the inspiration for all our products. Far from a faddy trend, the Mediterranean diet is enjoyed by all those who want the benefits of a long and healthy life, based on healthy oils and unprocessed goodness.

In the same way that the Mediterranean diet promotes good health from the inside out, we find the nutrient-dense ingredients to be deeply beneficial when applied from the outside in; supplying the skin with a wealth of vitamins, fatty acids, and antioxidants to help nourish, rejuvenate and protect.

Professional Spa Standards 

The Irene Forte range was originally developed for use by the spa professionals in the Rocco Forte hotel spas. As a result, all the formulations have been tested and approved by elite professionals for effectiveness and skin kindness. 

As we move beyond the spa market, we have kept those professional standards to ensure our spa-level skincare expertise can be appreciated by everyone at home.

Clean & Ethical Beauty 

We believe our ethics are as important as the products themselves. 

Our commitment to sustainability is demonstrated in full here, but in short, we ensure that every single stage of our manufacturing, development, distribution and even recycling processes are considered for their impact on the planet, the user and the Sicilian community from which our products originate.

We are vegan-friendly and in line with our commitment to sustainable skin-friendly formulae, we only use what is necessary and use naturally derived alternatives to synthetic colors, harsh surfactants and preservatives.