We define our brand as natural skincare made better by the guidance of science. We believe that understanding natural remedies unlocks a cornucopia of sympathetic yet highly effective ingredients that can heal and nourish the skin.
We don’t have a simple fixed percentage of natural ingredients as this necessarily varies from product to product. We do, however, only use naturally derived alternatives to petrochemicals, synthetic colours, harsh surfactants and preservatives. For guidance we can say that the majority of our products contain 98-99% natural and naturally derived ingredients. The 1-2% that is missing is typically due to our policy of screening out natural allergens in ‘essential oils‘ from our fragrances.
Not everything in nature is good for you, but insight into the science of our products makes it possible to sort the good from the bad. Unlike traditional natural products, science guides us to strictly limit the use of 'essential oils' because although they are natural, they contain potentially irritating allergens like citral, linalool and farnesol. Avoiding these common sources of irritation has been a key objective of our product development process. That's why, whilst ‘categorised’ as the ‘1-2% unnatural’ ingredient in our products, all of our fragrances have been specially formulated and screened to avoid all of the 26 most common fragrance allergens, ensuring that our formulas are kind on the skin and healthy for you.
We have also used advanced synthetics in one or two of our products; but we are insistent in only formulating with safe ingredients, regardless of whether they’re natural or synthetic.
